The ideology of North Korea of Media.
The main ideology of the media is to promote and to carry out the instructions of the president, Kim Sung and the General secretary Kim Jong Il. The ideology is to promote and defend party policy, the revolutionary work of the party and promote the superiority of the system to outside world. The section 67 of the North Korea’s socialist constitution stipulates that “all citizens enjoy freedom of speech, freedom of press, freedom of assembley , freedom of demonstration and freedom of association”. But guaranteeing freedom of speech on the surface, but the reason of the media in that country is that they must help spur public more forcefully into socialist construction
They have to carry the instructions of the president Kim II Sung and the General secretary Kim Jong il and take a lead in the push towards ideological reunification. In his hand written letter to the media in November 1995 General secretary Kim Jong il urged the media to take a lead in consolidating the through reinforcing its function of providing ideological education, controlling and monitoring the public. The then chief editor once urged the citizens to put their fate and future in the hands of their leader Kim Jong Il with complete trust,he made the comments in a government newspaper Rodon Sinmun.
The media measure the news value of an event based on how effective, it would be in enhancing the status of the president and the general secretary as objects of worship. The media have to mobilize the public for various drives and educate them ideologically. The types of news that are unrelated to or even interfere with ,the ideological education of the public, aimed at consolidating the political system or carrying out revolutionary tasks end up being not reported at all.
This means news that might reveal the negative aspects of North Korean society such as news of crime, an accident , an incident or news of general nature such as tourism, social events or the results of an opinion poll. Furthermore based on the positive reinforcement method of the theory of human construction. They choose stories of a model revolutionary worker, that can appeal to the emotional side of the public over critical stories. In Korea DPR broadcasting is considered a strong weapon that arms the public with one party ideology and organizes , mobilizes the public for achieving revolutionary exploits.
“Therefore broadcasting is required to play the role of an ideological educator that educates and turns all members of the society into communist revolutionaries”. Korea DPR broadcasting service is run as a dual system . The day to day business such as facility and equipment management and general administration, is the responsibility of the DPRK radio and TV broadcasting committee and ministry of Posts& Telecommunications. While overall programing is under the direct supervision of the party’s propaganda and agitation departm
The critical ideology
The critical ideology its when a small group of people are able to dominate large masses of people and hold on to power without using force and the majority of subordinated people accept their subordination. Karl Max came to the conclusion that those in power were able to construct and communicate a dominant vision of society that justified their rule and the subordination of other and have such a vision accepted by those that were dominated. Such image of society is accepted by the majority of the people as legitimate. The power of the ruling minority becomes secure and use of force is unnecessary.
In terms of North Koreans the system of their government it is not bad ,Michel Faucalt in his discipline and publish suggest that society is not different from in the sense that both they are incarcerated confinement where normative power is at work. He almost precisely represent present North Korean society . The difference might be that prison inmates are aware of the isolation and punishment they are subjected to ,whereas North Koreans are not conscious of their seclusion. The long established positive ideological reform that the North Korea regime has been pushing since the end of the Korean war in 1950-1953 has in North Korean mass belief that they live in utopia or a state where evrything is perfect.
The people in North korea accepted that their dear leader is the one who can lead them greener pastures. They do not question the supreme decisions from Kim because they believe that he is the only person who knows what is best for them and he is their saviour. The Kim generation had been in power for many decades, they clouded North Koreans minds with ideas that the Kim’s family were chosen. People see them as semi gods or god representatives on earth as everything revolves around them. Their dear leader Kim as they call him uses media to instil his ideologies to the masses, the media portrays him in a good way to make them forget about their hardships.
The way in which the media portrays him the masses have no problem with that since they do not question the decisions from the supreme leader. There are some pictures of Kim sitting with children which appeals to any parent around the capital city, but that does not mean he likes children of his country he would like to control them in future when they are grown-ups. There is
nothing bad that the media can report about him even a minor incident, if they can do that they would face a serious punishment as that would be regarded as a sign of disrespect. The Koreans have accepted that everything is okay even if it is not because they are being told of self reliance. People of North Korea have accepted that there is no one who can run their country beside the Kim’s generation on the basis of its long struggle against imperialism. They regard the policies and ideologies they implement as true and legitimate. It there are some outsiders criticising their government they become annoyed. The mass media is owned by the state are obliged to report a false information about the situation in the country in order to dominate groups. People in the north end up having false information that they are living an utopia.
